by Wes Greer on September 30, 2023

New York Toy Fair officially kicks off this weekend and with it comes the TOY OF THE YEAR Awards. Below is a summary of all of this years winners - 


2023 Toy of the Year Award Winners


Images available at

  • Action Figure of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
  • Collectible of the Year: Squishmallows – Pokémon Collection by Jazwares
  • Construction Toy of the Year: LEGO® Disney and Pixar ‘Up’ House by LEGO Systems, Inc.
  • Creative Toy of the Year: National Geographic Hobby Pottery Wheel by Blue Marble
  • Doll of the Year: Barbie The Movie Dolls by Mattel, Inc.
  • Game of the Year: 5 Second Rule Relay by PlayMonster
  • Grown-Up Toy of the Year: LEGO® The Lord of the Rings: Rivendell™ by LEGO Systems, Inc.
  • Infant/Toddler Toy of the Year: Laugh & Learn® Mix & Learn DJ Table™ by Mattel, Inc. & LEGO® DUPLO® 3 in 1 Tree House by LEGO Systems, Inc.
  • License of the Year: Barbie Franchise by Mattel, Inc.
  • Outdoor Toy of the Year: Monopoly SPLASH by WowWee
  • Playset of the Year: PAW Patrol Mighty Aircraft Carrier HQ by Spin Master & PLAYMOBIL My Figures: Pirates' Island by PLAYMOBIL
  • Plush Toy of the Year: 16” Squishmallows by Jazwares
  • Preschool Toy of the Year: MAGNA-TILES® Downhill Duo 40-Piece Set by MAGNA-TILES
  • Ride-On Toy of the Year: Extreme Drift Go-Kart by Radio Flyer
  • Specialty Toy of the Year: KAI: The Artificial Intelligence Robot by Thames & Kosmos
  • STEAM Toy of the Year: LEGO® Technic™ NASA Mars Rover Perseverance by LEGO Systems, Inc.
  •  Vehicle of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys



Headshots and bios available here

  • Champion of Diversity & Inclusion: Brent Bell, Art Director at Moose Toys
  • Champion of Sustainability: G.B. Pillai, Founder at Wild Republic
  • Packaging Designer of the Year: Suzanna Lakatos, Director of Packaging Design at Mattel, Inc.
  • PR/Marketer of the Year: Lisa McKnight, Executive Vice President & Chief Brand Officer, Mattel, Inc.



  • Corporate Social Responsibility Initiative: 
    • Gold Winner: First Barbie Doll with Down Syndrome by Mattel, Inc.
    • Silver Winner: Playsponsible Campaign by Spin Master
    • Bronze Winner: LEGO® Replay by LEGO Systems, Inc.
  • Marketing Campaign: 
    • Gold Winner: Barbie the Movie Marketing Campaign by Mattel, Inc.
    • Silver Winner: Moose Toys Makes Marketing Magic for Reveal of Magic Mixies Magical Crystal Ball by Moose Toys
    • Bronze Winner: LankyBox Secret Mission Toy Launch by Bonkers Toys